The Canadian Public Relations Society

Archive for the ‘Mentorship’ Category

Mount Royal University PR students available for Winter 2012 work placements!

In CPRS, Mentorship, public relations, Social Media, Students on November 1, 2011 at 9:28 am

Do you have too much work and not enough resources? Are you working on a big project this winter and need assistance? The Mount Royal University public relations program can help.

January to April 2012, we have over 40 eager and capable 4th year PR students seeking a four-month work term.  This is the students second work experience and they are skilled and ready to hit-the-ground-running for your company. Students already have hands on public relations experience from the summer and come to your organization with a strong academic background in the fundamentals of public relations.

This placement is employer-paid and forms part of Mount Royal’s University degree program. If you could use an extra set of qualified hands this summer, please consider one of our talented students. For more information or to post a term position, please contact Ashley Archer, work experience coordinator at 403.440.6231 (aarcher@mtroyal.ca). Further information is also available through the career services website at www.mtroyal.ca/careerservices.

Exploring the definitions of mentorship

In Mentorship on April 25, 2011 at 9:51 pm

Hello again from the mentorship program,

We’re well into our term with our mentors and find that time is flying by, and we have much more to accomplish before our program officially comes to an end.

One of the items on the list of our objectives for the term was to read The Mentor’s Spirit by Marsha Sinetar, a books recommended to us by CPRS member, and my personal mentor, Judi Gunter. I’ve read the book and would like to share some of what I gained from it before passing it on to my fellow protégés (a word I picked up from the book to describe our “mentee” group).

What is a mentor? I’m sure all of us have our own definitions of what a mentor is to us, though Sinetar sets the stage at the beginning of her book by describing a mentor as “a person, a guide or a teacher- the keeper of selective wisdoms that we hope to gain” she continues by stating that a mentor’s spirit “deepens our sense of the sacred or our understanding or transmits a kind of gladness about life itself.”

I’m sure that many of us have been mentored by colleagues, or friends, without that person thinking, ‘I want to mentor you’, and without us thinking, ‘I want a mentor’. Sinetar points out that with a “mentor’s spirit, we automatically influence others”.  This is the nature of a group such as CPRS. Each one of us, whether we recognize it or not, has something valuable to share with the group, and thus in a way, each one of us acts as a mentor to others. We have discovered this phenomenon in our protégé group; that we have mentored each other.

Sinetar describes a good mentor as someone who teaches his or her protégé to learn, instead of telling them what to do. A good mentors’ task should be to ease themselves out of a job, she states. It is through this independence that people are able to go out and leave their own mark in the world and become strong mentors themselves.

“Productive mentors help us feel related, rooted, less frightened, less alone. These are the good stewards whose compelling drives civilize society”.

This book led me to a greater understanding of the idea or ideal of mentorship. It’s not so much about ensuring you have the right definition, and there is no such thing as right or wrong conversations to have with a mentor. It is about the ongoing process of mentorship in our lives, and considering the ways in which we mentor and how others mentor us every day, often without even realizing we are part of a mentorship circle.

Tammy Schwass is a recent graduate of the Communications Studies program at the University of Calgary. As a student she represented CPRS on campus and helped organize student events. She is currently working as the Investor Relations Coordinator at FLYHT, AeroMechanical Services in Calgary. Contact Tammy at tjschwas@gmail.com

Full Speed Ahead

In Mentorship on February 2, 2011 at 8:50 pm

The mentorship team has met with the CPRS board and set goals for the next half of the program! We appreciate the consideration the CPRS team has given us; all input improves our experience in the mentorship program. Here are a few areas we will focus on in the coming months:

-          Have a mentor or two meet with all of us “mentees” in order to open up our sessions to a broader group discussion

-          We plan to visit the Glenbow Museum to check out the CPRS archives and see what we can find

-          Each of us would like to make an effort to chat with our mentors about the benefits of CPRS and review the ethics standards the   organization upholds

-          We are going to read Marsha Sinetar’s book, “The Mentor Spirit: Life Lessons on Leadership and the art of Encouragement.”

-          Blog about CPRS and related events we attend

-          Additionally, we are excited to launch “30SecondsWith” – a video project featuring quick-tips from Calgary-based PR & Media professionals on a variety of Communications-related topics. Visit http://30secondswith.blogspot.com/ over the next few months to check in on the project and to join the conversation! If you have a suggestion for a speaker or topic, please email cprscalgarymentorship@gmail.com.

That’s all for now. We’ll keep you updated as our adventures continue. Feel free to share any comments or ideas!

Tammy Schwass is a recent graduate of the Communications Studies program at the University of Calgary. As a student she represented CPRS on campus and helped organize student events. She is currently working as the Investor Relations Coordinator at FLYHT, AeroMechanical Services in Calgary. Contact Tammy at tjschwas@gmail.com

Better Late Than Never – Mentoree Introduction By Brenda Reid

In CPRS, Mentorship on January 31, 2011 at 10:22 pm

As I have completed my first blog – ever – (Chris Anderson  - Inventor/Entrepreneur), I thought I should complete this little bio on myself. Better late than never!

I moved to Calgary from Vancouver (BC) in October 2005, my goal was to complete the Communications Degree program at U of C. My past experience in Radio, and Marketing was not giving me the satisfaction on a long-term career with a company. So I thought Corporate Communications was the way to go. After four years I convocated  in November 2010 and am still looking for that right frame for my Degree! Along with that, I am still apply for positions in Public Relations/Public Affairs, Corporate Communications and Marketing. I am currently working as a Land Administration Assistant for an Oil & Gas Company. So lets just say my life is busy with full-time work and looking for my career position.

I do like to squeeze in opportunities outside of this career search – just a couple of things. I got involved with an amateur theater troupe called St. Peters Players – we are doing a production of  ”My Fair Lady” in Feb/Mar which I am really excited about. Dragonboating is another one of my passions.

So back to the  CPRS  Mentorship program of which I was one of the lucky people to be picked back in June 2010. I must say I have had lots of support from my fellow mentee’s Julie/Naddine & Tammy. They have definitely made my frustrations about the job search a little easier to handle.  I have had some help from Nancy Arab who I was pair up with as my mentor, she helped with my resume on what changes to be made.

One thing I like to keep things to the point so I will keep this brief. The future for me looks promising and along with this new program from CPRS has helped through giving me professional & personal support needed. The one thing I have to say to any new grad or for those that will continue this Mentorship program is perseverance is key! Don’t hesitate to ask questions and use the tools given to you !

Chris Anderson – The Future of the Inventor as the Entrepreneur By Brenda Reid

In CPRS, Mentorship, public relations, Social Media on January 31, 2011 at 9:20 pm

Mount Royal hosted the editor and chief of Wired Magazine – Chris Anderson as part of the Legacy of Ideas speaker series.  Anderson started with the past industrial revolutions – hey a little Marxism never hurts. As a non technical person such as myself, he made it very easy to understand certain concepts. One concept that he highlighted was the inventor and the entrepreneur. He began with a story of  his inventor Grandfather and his invention of  automatic sprinkler systems.  During that time it was a very hard reality of being an inventor as most ended up having ideas taken away due to the fact they did not have the means of mass production. This was an obstacle that most could not overcome. Now it has reached a great balance as inventors do have the means of being an entrepreneur and getting their ideas out. The internet has been a great outlet .  It can get the invention to the consumer, producer which can bring empowerment.  Anderson emphasized  that you do not have to have the best MIT education, money or moving to a location where the bright minds are such as Silicon Valley. Case in point his partner who was eighteen year old, undereducated boy from Mexico helped with the prototype in the  invention of Drones – these are the largest amateur Unmanned Aerial Vehicle.  Visit www.DIYDrones.com for more info.

The main point that Chris Anderson was trying to get across is that the future is the internet and how it is changing the traditional view of the inventors & entrepreneurs. The internet is an open forum for them and therefore allowing the brightest minds to explore and take us along for the ride instead of being behind closed doors.

Brenda Reid is a CPRS Mentoree 2010-2011. Recent graduate of the Bachelor of Communications Studies U of C.

Mentee update: we want your feedback!

In Mentorship on January 10, 2011 at 2:39 am

We are halfway through the CPRS Calgary mentorship pilot project, a program designed to help new graduates transition from Student/Graduate members into Full CPRS members and professional PR practitioners.

At this point, there are four mentees in the program who meet and email regularly. We each learn a great deal from our personal mentors, but have also found value in group events and meeting with other mentees.

We have posted a few times on the blog and we would like to present our experiences and suggestions to the CPRS Calgary Board of Directors this April.

We are currently seeking your thoughts on mentorship and ideas on how we can enrich the second part of the program. Please take a moment to reflect on the following questions and feel free to answer them in full or partially in the Comments section below. If you would rather submit your responses privately, please email them to julie.joline@gmail.com.

Blog:

  • Do you enjoy reading about our mentorship experiences on the blog or can you recommend another way that we can document our progress & communicate our experiences?
  • Are there any topics or areas you think we should explore with our mentors and write about on this blog?

Mentorship events:

  • Can you recommend any speakers, workshops, books or topics we can use for the program or our own development?

Mentor-relations:

  • Do you have any ideas for things to do or talk about with our mentors the rest of the term?
  • What specific questions do you think we should ask about? Can you recommend any special topics for discussion? (i.e. anything that would specifically advance us as young professionals? Anything we can discuss (and research with our mentor) for the improvement/benefit of CPRS?)

Presenting our results:

  • Any suggestions for how we can present the program and our experiences to the CPRS Calgary Board at the end of the session?

General:

  • What is a “mentor”?
  • Tell us about one of your best mentorship experiences. Was it a formal mentorship program? Were you the mentor or the mentee?
  • What do you hope comes out of this program?

Thank you for helping us shape this program!

Brenda, Julie, Naddine & Tammy
CPRS Calgary 2010-11 Mentees

What’s The Story?

In Mentorship, Uncategorized on December 9, 2010 at 12:49 am

On November 25, Bob Chartier, author, teacher and public servant, came to speak to the mentors and mentees of the CPRS Mentorship program. Thinking this was a holiday / social event, I arrived sans paper and pen. Uh-oh. This lapse ended up being a blessing in disguise as the narrative for the evening danced around two themes: the story and listening. What better way to challenge your listening skills than to not have the safety net of the mighty pen? So, I listened.

Mr. Chartier started things off with an introductory story about his background and then turned the floor over to us. We each told a story that was unique, wrought with both challenges and successes. The natural result of all this sharing was a platform from which Mr. Chartier would soon share tools of advice under the guise of the story. Through the power of story Mr. Chartier shared specific ways to help us in whatever our individual quests might be.

The first tool – er, story – was about an open space. Say you are working for a large organization with a number of stakeholders and things are starting to get a bit, uh, stale. Why not host an open space where you invite all your stakeholders, put them in a room and ask them what could make your relationship better. Obviously this is the truncated version of the story, but after the different activities of questioning and sharing you are left with a number of ways to improve relationships, your stakeholders feel like you have been listening and that you value their opinions, and now you can better serve your clients’ needs. Not only have you created a forum wherein which your stakeholders can tell their stories, but you also have a plethora of ideas to present to your organization. You are now a Superstar.

What’s the Story? The next tool was a question. If your organization doesn’t have a story – find it. Bringing the story into a company could be very helpful when navigating your career within such an organization, especially if an organization is young, small or doesn’t immediately value the art of the story. Every organization needs a common thread to build upon in order to better serve its clients, customers, stakeholders and community. Knowing the story will help you effectively and efficiently do your job as a communicator within the organization and so if issues arise you can go back to that bottom line, the base story, and work from there.

And then I spoke. Based on my story, I got two tools to think about within my practice, which I have blended together. Although I am at the beginning of my communications career, I seem to find myself in roles where after a while (and perhaps not such a long while) the expectation for me to manage or to delegate becomes clear but has yet to be discussed. Mr. Chartier suggested to me, that I build a regular schedule of mini-meetings (12 minutes to be exact) with all the people I interact with to keep lines of communication open, to establish boundaries and to simply connect. In those 12 minutes we can discuss anything, but based on his other tool for me (asking for and giving feedback), my 12 minutes would be a discussion of what is working well, what is a bit tricky and where we can find improvement.

Towards the end of the evening I looked around the room. We had four flip charts with instructions, we were each armed with a number of tools to implement in our practice and I had not a pen nor piece of paper in front of me. In listening to the stories of my peers, I felt more attuned to their struggles and successes and realized that I am not alone. Everyone wants to be heard. Everyone wants to be valued. And everyone wants a place at the table. Whether we are learning how to manage others, trying to balance job and practice, or just starting out, we are all simply writing a story.

Naddine Madell-Morgan
CPRS Mentorship Program

Another Mentorship Story

In CPRS, Mentorship on November 29, 2010 at 9:50 am

On Thursday, Nov. 25 CPRS Calgary mentors and mentees gathered at Mount Royal University to hear from Bob Chartier, a pioneer in building public sector learning organizations. Bob is a wonderful story teller and he regaled the group with interesting stories from his life and his work. After the session I think we were all wondering how best to get our client’s story out in the future, and if we don’t know the story, how do we find it? All in all, a fun little event that brought the mentors and mentees together to talk about their experience to this point.

Jeremy Berry, APR
Education Chair

Sharing our mentorship goals: Tammy Schwass

In Mentorship on November 9, 2010 at 8:57 pm

As I wrote in a previous blog post, The value of a network: to infinity and beyond, I’ve been involved with CPRS Calgary for about 4 years now.  I jumped when I heard about the opportunity to participate in the mentorship program.  I’m a recent graduate of the University of Calgary’s Communications Studies program and have been out in the workforce for four months. I applied for the Mentorship program as a way to stay involved with CPRS and in anticipation of what a great learning experience it might be, based on the rewards of my previous involvement with the organization.

The mentor I am paired with is Judi Gunter, APR. Judi is a well known and respected individual in the field of public relations, involved in many different projects and always eager to contribute and learn from others. Judi’s current involvement includes senior counsel to the CPRS board, a volunteer at student events and accreditation sessions, and a dedicated CPRS event attendee. One of Judi’s passions is health care. In this realm, she is program chair for the health care practice team of Worldcom Public Relations Group. These are only a few of the projects Judi contributes to.

I am extremely excited to partner with Judi over the next few months on our mentor “ship” voyage. One goal I have is for Judi and I to share some great conversations, which will advance my knowledge of the Public Relations industry (and hopefully soak up some of Judi’s amazing knowledge). I also know Judi has many strong relationships with others and I hope that I will expand my network by connecting with the people Judi introduces me to (this has already started to happen; I attended an event with Judi in September). Judi claims, based on her comment on Jeremy’s earlier blog post, that I have been teaching her things and while I don’t give myself that much credit, I do hope that I can pass on some of what I’ve learned from others and share what I’m able to. I want her to find value in my side of the relationship too. Last, but not least, I feel that my connection with the other mentees will enhance my experience in the program. The support network and shared experiences that the others offer will only add to my experience in the program and expand my network.

Stay tuned over the next few months for more from the CPRS Mentorship group!

Tammy Schwass is a recent graduate of the Communications Studies program at the University of Calgary. As a student she represented CPRS on campus and helped organize student events. She is currently working as the Investor Relations Coordinator at FLYHT, AeroMechanical Services in Calgary. Contact Tammy at tjschwas@gmail.com

Mentee Introduction: Julie Phillips

In Mentorship on October 22, 2010 at 4:33 pm

When I first received the email from Jeremy Berry in May 2010 titled, “AN INVITATION: CPRS Calgary Mentorship Program”, I knew I had to apply. Judi Gunter and Dan Muys had both told me about the program and I was anxious to begin my transition from a University of Calgary Honours Communications student to a real world PR practitioner. I was equipped with a carefully crafted resume and I had managed to write a couple of  strong cover letters that got me in the door at a non-profit and a local theatre company for interviews, but nothing had panned out. Since I began my career in the professional news industry in Edmonton, I figured I could probably use a bit of help navigating Calgary’s communications field.

The Mentorship application was simple: new graduates submitted a Twitter-length response (no more than 140 characters) detailing why they would be an ideal candidate for the program. A brilliant strategy on Mr. Berry’s part – not only did it save time reading applications, it was also a good way to see if candidates could communicate effectively in the concise style of a new medium.

Here’s what I wrote: “Julie, a U of C communications grad with media experience who loves writing, events, research, and people, seeks mentor to continue to grow!”

I was worried it came across a bit too much like a personal ad”(“Julie loves cooking, personal growth and the great outdoors…”), but I guess it did the trick. Within a couple of weeks, I received a phone call from my mentor, media relations specialist and PR consultant Daorcey LeBray. Daorcey and I got together for our first meeting at the end of June and have since met numerous times at different points of my career search. Beyond just checking my resumes and providing feedback on job postings, Daorcey has been great to talk to about various issues in communications. So far, we have covered: media research strategies; social media, traditional news, and the changing media landscape; politics; blogging and challenges of graduating with a “theoretical” degree versus a “practical” one.

While I haven’t found the right “fit” yet for my first career position, I’m glad I used the 2010 summer to volunteer, get out in the community, meet people, produce videos, help with the election, join a Board of Directors, read extensively, go to job interviews, and to meet frequently with Daorcey and other great mentors in my life. I now have a way better idea of what I want out of a career, what motivates me and what sort of environment I will thrive in. I am looking forward to what the next eight months of the CPRS Mentorship Program will bring!

Julie Phillips, Mentee
CPRS Mentorship Program

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