The Canadian Public Relations Society

Colin Powell’s former Chief of Staff coming to Calgary March 30

In Events, public relations, Uncategorized on March 6, 2010 at 5:21 pm
Bill Smullen

Colonel William Smullen

Bill Smullen, Syracuse University Professor and former Chief of Staff to former U.S. Secretary of State Colin Powell, is coming to Calgary March 30, 2010 to speak to CPRS members and friends. Smullen’s topic is “Building a Brand from the Ground Up – A case study on America’s Promise.”

Chairing a summit that brought national leaders from every sector together to focus on harnessing the power of youth citizenship was the easy part for General Colin L. Powell. Bringing life to the outgrowth organization, America’s Promise, was the tough part. As Colin Powell’s Chief of Staff, Colonel Smullen was charged with the task of helping the General energize and rebrand a nation.

Hosted by the Canadian Public Relation’s Society Calgary Chapter, Professor Smullen will lead a discussion on ‘Building a Brand from the Ground Up’ drawing on his experience working with General Powell to build a culture around the initiative while raising an army of committed volunteers dedicated to investing critical resources into the lives of at-risk youth.

With his tremendous experience in extremely high-profile and high-stakes issues management, Professor Smullen will reflect on the importance of having a vision and how a strong, articulated sense of common direction can form shared conscious and ignite a brand. In this case, a brand that helped shape the future of America.

CPRS Calgary invites you to come attend this exciting, premier event. All interested guests are welcome. Save your seat today and register online.

Click here to register

When:     Tuesday, March 30, 2010

Time:      11:30 a.m. – Registration
12:00 – 1:30 p.m. – Lunch and Keynote Presentation

Where:    The Westin Calgary, 320 4th Ave SW

Pricing:   Members:                 $50
Non-Members:          $75
(Special) Table of 8   $500
Students:                 $30
Non-Students:          $50

Bill Smullen Biography

Read an article about Bill Smullen

CPRS Calgary – Bill Smullen Advisory

This event is eligible for 0.5 points towards APR Accreditation Maintenance Credits.


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