The Canadian Public Relations Society

The 7 Barcelona Principles

In public relations, Social Media on September 2, 2010 at 2:41 pm

More than 200 delegates at the recent Barcelona conference on measurement have come up with 7 key principles for PR measurement: 1. Importance of Goal Setting and Measurement 2. Measuring the Effect on Outcomes is Preferred to Measuring Outputs 3. The Effect on Business Results Can and Should Be Measured Where Possible 4. Media Measurement Requires Quantity and Quality 5. AVEs are not the Value of Public Relations 6. Social Media Can and Should be Measured 7. Transparency and Replicability are Paramount to Sound Measurement.

The “agreement” is creating some buzz online. Most people seem to endorse the agreement, at least as a first basic step. With agreements like this being negotiated in Europe some are speculating that the PR influence base is shifting from the US, perhaps not a bad thing for the globalization and further professionalization of PR… Just how these standards will be applied/enforced will no doubt be an interesting conversation moving forward. More information click here.

Jeremy Berry
CPRS Calgary Membership Chair

  1. Stupid me….what are AVEs? an acronym for ???

    Seriously though, it is good to see agreement developing in this area. So much to learn, so little time!

  2. Hi Judi,
    Thanks for the response. AVE is Advertising Value Equivalency.

  3. […] This post was mentioned on Twitter by CPRS EDMONTON, CPRS Calgary. CPRS Calgary said: New blog post: The 7 Barcelona Principles #pr #measurement […]

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