The Canadian Public Relations Society

Webinar: Plight of the Reaper

In Events on October 13, 2010 at 3:23 pm

This year CPRS Calgary is proud to offer a space to participate in CPRS National webinars and network with other public relations professionals in Calgary. Here are the details for the next one on Monday, October 25th – you can RSVP via the link below. Don’t forget your lunch!

Free Professional Development Webinar

Curious about what an award-winning PR campaign looks like? Attend this webinar and eat, learn and network with your colleagues

Plight of the Reaper

Silver Award for Multimedia Projects

2010 CPRS National Awards of Excellence

Webinar Topic:
Who would lose if everyone enjoyed alcoholic beverages responsibly? Only the Grim Reaper would suffer if incidents of drinking and driving disappeared altogether, wiping out alcohol-related deaths. In 2009, the Nova Scotia Liquor Corporation (NSLC) launched an awareness campaign about responsible alcohol consumption during the holiday season. How effective were TV spots, social media and point-of-sale signs in spreading NSLC’s message? Did NSLC’s public perception change with this campaign? What does the Grim Reaper do now?

CPRS Calgary invites members to attend this webinar, hosted by Rick Perkins, NSLC Vice-President of Communications and Corporate Responsibility. We hope it will motivate you to submit your own PR campaign for the 2011 Alberta Arete Awards ( Webinar attendees earn 0.5 APR Accreditation Maintenance Units. Students and non-members welcome.

Date: Monday, October 25th

Time: Doors Open at 11:45 a.m.

Webinar 12:00 – 1:30 p.m.

Place: University of Calgary Downtown Campus

Corner of 8th Avenue & 8th Street SW

Note: We encourage attendees to bring their own lunch. Please check in at the main floor security desk and you’ll be directed to the meeting room.

Cost:   FREE

Register at or RSVP to

About Rick Perkins

Rick is a business strategist who has worked in business development, marketing, communications and public affairs executive roles with experience in both the public and private sectors. At the NSLC, he is responsible for all business planning and business development initiatives, as well as customer and market research. He serves as the NSLC’s spokesperson and drives its social, corporate and environmental responsibility mandates. His marketing and PR campaigns have won more than 40 national and international awards. Rick holds an MBA from the Sobey School of Business at Saint Mary’s University.


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