The Canadian Public Relations Society

Tiger Woods 2.0

In public relations, Social Media on November 18, 2010 at 9:43 am

In advance of the one year anniversary of the crash outside of his home and the crash of his public persona as we knew it, Tiger Woods and his PR team have decided to begin the repairing/rebranding process in earnest. It started yesterday with the re-launching of his Twitter account (he already has 180,000 followers as of 9:25 am on Nov. 18) and an op-ed piece in Newsweek. Today he did a 30-minute interview with ESPN Radio. It will be interesting to see what other approaches he will take in the near future, or if winning will be the only blueprint for this foundation-to-finishing rebuild.

Jeremy Berry, APR, CPRS Calgary Education Chair

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  1. In his own words, “Achievements on the golf course are not what matters, decency and honesty are what matter.” We can read the sports pages to know how he’s doing on the former. As to the latter — it’s not enough to ‘do good’, he will have to be seen to be ‘doing good’. It will be interesting to see the part PR plays in his rebranding.

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