The Canadian Public Relations Society

Pollster and strategist speaks to online demographics

In CPRS, Events, Social Media on November 25, 2010 at 10:33 am

Brian Singh: The New Role of Social Media:
Are you only using Facebook, Twitter, LinkedIn or to keep in touch with friends? Brian Singh, strategist and social media expert drops by CPRS on November 30th to discuss how social media can make all the difference in your public relations strategy. Social Media has revolutionized the communications industry, replacing ‘announcements’ with ‘conversations.’

The power of social media drew attention this year for its role in Mayor Nenshi’s overwhelmingly successful campaign. Brian Singh, principal of Zinc Research, and one of the strategists for the Nenshi campaign stops by CPRS November 30th to discuss the role of social media and strategic demographic segmentation in the success of the campaign.

As an expert in social media and market research, Singh’s presentation will provide valuable insight into the transformative role of social media platforms like Facebook and Twitter in modern communications.
Register online at

Date: Tuesday, November 30
Time: Registration at 11:30 a.m. Lunch and presentation at 12 p.m. – 1 p.m.
Place: Bow Valley room at the Westin Calgary downtown
Cost: $40 member $55 non-member $25 student member $30 student non-member

For more information, contact:

Michelle Harries
Doug Lacombe

About Brian Singh:

Brian F. Singh (CMRP) is a pollster and economist with 20 years of experience. Brian specializes in market research and strategy to support business development, communication efforts, branding and economic development. Brian is the President of ZINC Research, which he founded in 2006 on the principle of the “triple bottom-line,” and the belief that in today’s world, companies need to have a firm grasp on the social, environmental and economic aspects of their operation and vision for the future. He was recently the pollster and one of the strategists for Naheed Nenshi’s successful Mayoral Campaign.

  1. Doug and Michelle – thanks for putting on another excellent event. Your efforts are appreciated.

    • Our pleasure – doing our best to ensure a packed PD season to deliver extra value for CPRS membership!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: