The Canadian Public Relations Society

Communications Professionals Discuss Building Consulting Businesses

In Uncategorized on January 6, 2011 at 3:39 pm

Two Calgary public relations and communications organizations are co-sponsoring a colloquy for people who have either started their own communications consulting businesses or who are dreaming of one day doing so. The organizations are coming together from 7:30 a.m. to 1 p.m. Friday, January 28 at the Ranchmen’s Club, 710 13th Avenue SW to share ideas about building successful communications consulting businesses.

Both the Canadian Public Relations Society (CPRS) and International Association of Business Communicators (IABC) have membership sections for their independent practitioners because of the special knowledge needed by communications consultants who are working on their own.

Beth Diamond, Managing Partner, NATIONAL Public Relations is the keynote speaker for the half-day conference. This inspiring and successful communications consultant, entrepreneur, and business leader will share her experiences and expert advice on founding her own communications consultancy, growing the business and eventually merging it into Canada’s largest PR firm. Breakfast with Beth begins at 8 a.m.

Strategy Café sessions on six hot topics will follow. Participants in this part of the morning will break out to choose four sessions, spending a half-hour with each facilitator who will foster sharing of information and resources and learning from each others’ experiences. Facilitators are all well-established and successful consultants.

‘Managing your consulting business finances’, with Glenna Cross, Crosswise Communications Ltd.

‘Selling yourself to seal the deal’, with Sharon Edwards, Edwards Communications

‘Strategic application of social media techniques’ with Kathleen Biersdorff, K.K. Biersdorff Consulting

‘Time management for busy consultants’ with Mara Osis, Amati Business Group

‘Social marketing case study (Nenshi campaign)’ with Richard Einarson, RichardAlan Marketing

‘Business development – getting business’ with Elaine Dixson, Key Concepts Ltd.

After a couple of interactive hours of round-the-tables discussion, facilitators will converge to present their insights and engage their colleagues in discussion. Participants are invited to join them at noon for a networking lunch.

Flexible registration options for members and non-members enable participants to pick and choose all or part of the morning’s activity. Free, heated underground parking is included with registration fees.

Register online at either or


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