The Canadian Public Relations Society

Educators Roundtable, Saint John, NB

In CPRS, Events on June 5, 2011 at 3:19 pm

This morning at the CPRS National Conference in Saint John, NB I had the distinct pleasure of participating in what is dubbed the “National Educators Roundtable”. This year, for the first time, CPRS welcomed submissions (abstracts) from academics, practitioners and students; those accepted produced a poster and presented it at the session. The topics were fascinating, ranging from social media in PR education to executive perceptions of PR management competencies to immigrant women’s perceptions of health care in Canada. In the room were representatives from McGill University, Seneca College, Algonquin College, Mount Saint Vincent University, McMaster University, Camosun College, Kwantlen Polytechnic University, Universite de Montreal, Universite Laval, Thornley Fallis and Mount Royal University. Representation from most of the country, well done!

I was fortunate to present at the “Roundtable”. My poster outlined some recent research I have done with colleagues Dr. Rick Cole and Dr. Larry Hembroff at Michigan State University looking at the declining writing skills of entry-level PR practitioners across North America. If you are interested in this topic I encourage you to read the inaugural edition of the Journal of Professional Communication, set for release in July. You can see the table of contents for the upcoming publication here. We are also posting the posters on our Slideshare site.

CPRS Calgary’s Colleen Killingsworth, MCM, APR, FCPRS also presented at the “Roundtable”. Her research, and subsequent poster, looks to understand the value and importance execs place on the PR function and identify which competencies and credentials are most important. Colleen surveyed 436 executives and executed multiple focus groups across the country to collect her data. Her presentation, like all the others, was interesting, thought provoking and a launching point for future research.

This looks to be the start of more conversations like this and I am already looking forward to what Victoria has in store… but I must remain in the present and continue to enjoy beautiful Saint John. Thanks to the organizers of the National Educators Roundtable, excellent work.

PS: For those of you at the conference, the posters are in the main hallway so have a look and let us know what you think.

Jeremy Berry, APR
Twitter: @prwithjb

  1. Sorry I couldn’t make the conference. I’m just putting my toe into the water of the Communications + Public Relations Foundation and would like to mention that I think both Jeremy and Colleen got grants from the Foundation for this research and poster presentations. If so, it’s worth mentioning.

  2. Thanks for posting this Jeremy. Some of the posters are also available on the CPRS National slideshare:

  3. Thanks for the note, Judi. We did thank the Communications + Public Relations Foundation in our presentations and on our posters (and Barb Sheffield is here, which is great), but it never hurts to say thank you again: So thanks to the Foundation for the support. We are missing you in Saint John.

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