The Canadian Public Relations Society

The quest for Canadian content

In CPRS, public relations on July 20, 2011 at 6:03 pm

I get the feeling that the tide is turning when it comes to Canadian public relations research and scholarship. Actually, it is more than just a feeling. In the past, Canadians relied heavily on American PR publications, and in a way, we always will to some degree. However, there are a number of things happening right now that will improve Canada’s standing when it comes to homegrown English PR materials. This is not to say that Canadian PR research has been non-existent in the past, because there are a lot of great works out there – it just seems like we have some serious momentum now.

There are two first-year PR textbooks being put together as I write. It may be another year before we see them in classrooms, but this is a most welcome development. Mount Royal PR students are even acting as a student editorial board for one of them. These books will no doubt supplement the great US texts we already have, but that added Canadian content will go a long way.

In addition to the new texts, two peer-reviewed journals have been launched on the East Coast. The first is the Journal of Professional Communication out of McMaster University; the second is the Canadian Journal of Public Relations and Communication Management housed in the Department of Communication Studies at Mount Saint Vincent University. The Journal of Professional Communication’s first issue will be out in a matter of days (and I for one am excited).

We also have excellent support from institutions like Mount Royal and the professional communication societies, namely the CPRS. Furthermore, groups like the Communications + Public Relations Foundation are stepping up and helping researchers where they can.

I personally look forward to contributing to this body of knowledge moving forward and I challenge practitioners, students and educators to do the same.

Jeremy Berry, APR
Twitter: @prwithjb

  1. Thanks for the mention about the Communications + Public Relations Foundation, Jeremy!

    As you know, CPRS Calgary has just teamed up with them to launch our Legacy Scholarship. Our new board director in charge of education is Tammy Schwass and she’ll be working with the Foundation to get this news out to the local media. The release also mentions that a couple of fine PR research projects were recently completed by Calgary PR folks, and that these studies were funded by the Foundation. I hope that Tammy will post the release here when it’s ready to go.

    I also hope you and Colleen Killingsworth could take a few minutes to write up a paragraph or two about your research projects and results to share with the readers here on this blog. How about it?

    How can PR folks in Calgary get access to these new periodicals? It’s really great that “made in Canada” works are expanding the profession’s body of knowledge.

  2. Hi Judi,
    The journals should be available online through Google Scholar, but I am not 100% sure about that. I would be happy to write more about my research in this space, just waiting for it to be published. Thanks, as always, for the comments. Jeremy

  3. Jeremy this is very good news indeed, and the Canadian market deserves these publications. While no doubt I feel there is some very fine academic work happening in the U.S., I do think there is much to learn and establish as Canadian-specific trends, practices, theories, etc. Thanks for sharing.

    • Thanks for your comments, Ryo. Hopefully within 5-10 years we will have made a substantial contribution to a Canadian body of PR knowledge.

  4. Journals specializing in the PR sector in Canada are a useful reference for Canadian PR professionals! Thanks for highlighting these journals: “Journal of Professional Communications” & “Canadian Journal of Public Relations and Communications Management”

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