The Canadian Public Relations Society

Foster the Power and Value of PR in Your 2012 Giving Strategy

In Students on December 5, 2012 at 5:38 pm

Calgary public relations and communications practitioners can continue to support two local scholarships by means of designated donations to the Communications + Public Relations Foundation. BONUS! Donations are tax deductible. 

The Foundation is a not-for-profit charitable organization that:

  • Promotes the advancement of communications and public relations as vital functions in society;
  • Is dedicated to the public interest and committed to increasing public knowledge and awareness of the role of communications and public relations in daily life; and,
  • Is governed by a volunteer Board of Directors comprised of senior executives and academics.  

Calgary’s scholarships were launched with our gifts, but need our ongoing support in order to be sustainable and grow. These funds, and the selection of recipients, are managed by the Foundation on behalf of CPRS Calgary. 

CPRS Calgary partnered with the Foundation to establish the Calgary Legacy Scholarship with funds raised at CPRS Calgary’s 50th anniversary gala in 2008. 

In memory of his daughter, John Francis APR, FCPRS (Hon) LM and family established the Susan Francis Prize in Public Relations/Communications in collaboration with CPRS Calgary and the Foundation.

Many senior practitioners in Calgary and across Canada remember Susan. She was educated at the University of Calgary and Carleton School of Journalism (Hons) and earned CPRS Accreditation in 1986. At various times in her career she was a member of CPRS Ottawa, Calgary, Edmonton and Vancouver. She dedicated her life and career to implementing programs of action for causes that she was passionate about.

In 2012, the first students to benefit from these initiatives were:

  • Hailey Laycraft, second year of communications studies at Mount Royal University receiving the Calgary Legacy Scholarship
  • Sanita Dhillon, fourth year of communication studies at the University of Calgary, receiving the Susan Francis Prize.

Donations to the Foundation can be designated to one or both of these particular scholarships, to other named scholarships, bursaries or prizes in the Foundation’s portfolio, or to research.

For more information about the Foundation, investing or giving a designated gift, visit or contact

Barbara Sheffield BA, APR, FCPRS
Executive Director
Communications + Public Relations Foundation
Suite 1515
73 Widdicombe Hill Blvd
Toronto, Ontario
M9R 4B3
Phone: (416) 242-6146
FAX: (416) 242-6146
Email: or


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